Understanding the audience's wants and needs is crucial for a marketer. While the audience may want immediate results like making a million dollars, they often need foundational elements like a solid strategy and offers for long-term success. It's essential to find a balance between addressing what the audience wants and needs to provide the most valuable opportunities for both the audience and the business.
My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals!
Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year!
Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful.
Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning.
So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan.
Today, I cover:
- 7:56: Questions to ask when reflecting on your last 12 months
- 9:20: A simple exercise for brainstorming your big ideas
- 10:35: How to get super intentional when designing your next year
- 12:45: Advice for deciding on your non-negotiables
- 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit
- 25:55: The importance of understanding your numbers
- 30:58: Why you should never focus on the ‘how’ in your planning stage
- 33:35: Tips for taking a step back to audit, check, and prune your draft
- 38:15: Making informed decisions about your promotion and launch calendar
- 44:20: How to break down your finalized yearly revenue projections by quarters
Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future!
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