The Power of Counter-Intuition in Business and Life

In business, targeting a very narrow group of people is more effective than trying to appeal to everybody. It's counterintuitive, but alienating 99% of people to focus on converting the other 1% yields better results. This principle applies to other aspects of life too, such as relationships and happiness. Doing the opposite of what everyone else is doing can lead to significant leverage and success, as most people are achieving only mediocre results.