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Newsletter Growth Tactics with Matt McGarry
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Maximizing Subscriber Acquisition Channels and Strategies
Different social media platforms like Meta and Twitter offer unique advantages for acquiring subscribers, with Meta being the preferred choice due to better engagement and ad creative opportunities. Newsletters also stand out as effective subscriber acquisition channels, providing higher quality subscribers and better retention rates compared to social media ads. To optimize ad creative on Meta, content should be native and blend seamlessly with the platform's style, often drawing inspiration from viral trends on various social media platforms.
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