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Pricing Strategy for Challenges
For challenges, starting with a free event with general admission is common, accompanied by a $49 or $97 VIP option. The VIP option includes access to training sessions, daily Q&A, additional hours with the coach, and additional resources like eBooks and workbooks. For paid challenges, the general admission price is typically $97, with some opting for lower prices, while the VIP price is set at $97 or $49.