A Sonic logo is a short sound used as a mnemonic to evoke certain feelings. The Netflix Sonic logo, for example, combines music with knocks made by a wedding ring. Other elements, like a slowed anvil sound and muted hits, were added to enhance the overall effect.
Keyboard and mouse clicks, the song of an ice cream truck, a neighbor’s yapping dog – what kind of noises soundtrack your life? Today’s guest, Dallas Taylor, is the host and creator of the Twenty Thousand Hertz podcast, a show about the world's most recognizable and interesting sounds. In this episode, he shares why sounds can tell deeper stories – and how tuning IN to the noise of the world can help us tap into the wild depths of our imagination. For the full text transcript, visit go.ted.com/BHTranscripts