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EDWARD BERNAYS - Comment manipuler l'opinion
Le Précepteur
L'importance de l'influence dans la manipulation de l'opinion publique
Les actions de Bernays, telles que l'affiche 'I want you' pour inciter les Américains à entrer en guerre ou la campagne sur un petit déjeuner copieux pour promouvoir la vente de bacon, soulignent l'impact de l'influence et de l'autorité scientifique dans la manipulation de l'opinion publique.
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