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Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel

The Frictionless Experience

NOTE

Convenience vs. Security in Digital Purchases

Digital purchases like sports betting and cellular phones often require providing IDs, which can create anxiety and friction due to security concerns. The inconvenience of having to locate a physical wallet to complete a transaction can deter consumers. These friction points not only impact security and anxiety but also the ease and convenience of the purchasing process, potentially leading to postponing or abandoning transactions.

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