Market to People, Not at Them

Emphasize the importance of reading foundational marketing literature, such as 'Scientific Advertising' by David Ogilvy and 'The War of Art' by Steve Pressfield, which focus on human connection and creativity rather than algorithms. In business creation, prioritize marketing to people rather than at them. Concentrate on a small market that can sustain your business and engage with your first ten potential supporters, using their feedback to guide your efforts. Building trust should take precedence over selling to establish a solid foundation for your business.