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Underdo the Competition
REWORK
The Value in Solving Simple Problems
In the world of problem-solving, simplicity reigns. While many assume that the high-end market offers the biggest opportunities, the truth is that the low-end market is where the true potential lies. Most people are not utilizing any software or service to solve their problems, making it easy to compete with non-consumption. By offering something slightly better than nothing, you become incredibly useful. Staying at the simple end of things is key, even if your product does a lot. Take Basecamp, for example, a huge product that excels in simplicity.
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