Expanding Creativity and Innovation with Generative AI

Generative AI has the potential to expand the frontiers of creativity and innovation by broadening the scope of what's possible, accelerating productivity, and creating more alternatives in product development. This can lead to the creation of better products, new categories, sustainable systems, and reduced carbon emissions. Generative AI not only sparks creativity itself but also increases the creativity of the user. It has been observed that leveraging generative AI can open up new ideas and expand thinking on what is possible, thus accelerating individual creativity.