The book focuses on self-promotion tactics for women, divided into three sections - addressing the challenges women face in self-promotion, providing a philosophical framework, and offering tactical and practical advice for self-promotion in various settings. The aim is to shift from a reactive or passive approach to a proactive, intentional, and future-focused self-promotion and branding strategy to attain pay rises, promotions, and better opportunities. The author emphasizes the need for women to focus on developing their own career, teaching a strategic and powerful branding approach to help women double their impact and receive the recognition they deserve.

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