55sec snip

Better Offline cover image

Enzittification with Cory Doctorow & Brian Merchant

Better Offline

NOTE

Innovation Through Acquisition

Google's history of innovation is highlighted by the observation that it has not created a successful product since its search engine, which debuted 25 years ago. Instead, Google has relied heavily on acquisitions to build its product portfolio, including major assets like YouTube after its own video platform failed. The company has procured various technology stacks and services, including mobile and advertising technologies, and tools for collaboration and mapping, indicating a strategy focused on integrating successful existing products rather than pioneering new innovations.

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