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How I Built This with Guy Raz cover image

Live Episode! OtterBox: Curt Richardson

How I Built This with Guy Raz

NOTE

Listening to the Customer's Needs

The Blackberry was the testing ground for case design at Otter, where the first case designed for Home Depot turned out to be bulky and unnecessary. This prompted Otter to realize the importance of listening to customer needs, leading to the creation of the successful non-waterproof defender case for the iPhone.

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