The concept of leverage in copywriting revolves around the idea that consumers desire significant outcomes from minimal efforts. To create irresistible offers, focus on delivering achievable promises rather than grand, unattainable ones. Begin with a clear understanding of what you can genuinely help customers attain and identify the elements that allow them to reach these goals with reduced effort and time. This approach shortens the time to value, making the offer more appealing. Effective copywriting encapsulates the principle of 'tiny changes, remarkable results,' showcasing the desire for minimal effort to produce substantial rewards.
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$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)
What most people don’t realize, is copywriting is not about sales. It’s about educating the customer in a specific way where they eventually sell themselves. In this episode, I share seven powerful copywriting phrases that have generated over $10 million in revenue through my writing programs, Ship 30 for 30 and Premium Ghostwriting Academy. You'll learn how removing the blame from your audience empowers them, why you should celebrate their progress, and how sharing your own journey builds trust and drives conversions. Convert free subscribers into paying customers using this simple yet effective language.
(00:00) Intro
(00:37) Copywriting Phrase #1: “This {small action} will lead to {giant outcome}.”
(02:02) Copywriting Phrase #2: This {massive problem} can be fixed just by doing this {simple solution}.
(03:25) Copywriting Phrase #3: “The {outcome} you want isn’t far away.”
(04:28) Copywriting Phrase #4: “It's not your fault.”
(05:42) Copywriting Phrase #5: “You’ve already done the hardest part.”
(06:37) Copywriting Phrase #6: "Don’t worry, in the beginning, I couldn't do this either."
(07:50) Copywriting Phrase #7: “I’m going to let you in on a little secret…”
(08:54) Conclusion