In relationships, people can respond to bids in three ways. One way is turning against, which is a hostile reaction toward the partner's bid. Another response is turning away, where the partner responds with silence, making the other person feel unimportant. The most effective response is turning towards, where the partner responds with interest, attention, and connection, enhancing the bond. Research shows that when one partner turns away from bids, the chances of rebidding are almost zero in failing relationships, but 22% in successful relationships.