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Underdo the Competition

REWORK

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Quality and Charging Are Key in Electric Cars

The Tesla charging network is a fundamental part of the electric car experience, distributed nationally and internationally. Tesla has nailed both speed and charging better than anyone else, and it's not a small detail. Quality issues like floor mats, panel gaps, and paint overspray are not as important as the car's speed, performance, simplicity, and great charging capability. Tesla has carved out a niche focusing on quality and charging, which sustains a great business even if they don't capture all customers. When buying a Tesla, customers are buying the power to charge anywhere, similar to buying software and also obtaining customer service.

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