All-In with Chamath, Jason, Sacks & Friedberg cover image

E96: Adobe acquires Figma for $20B, TPB SPAC, FedEx CEO's recession warning, macro picture & more

All-In with Chamath, Jason, Sacks & Friedberg

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Agri Retail Is Critical for Any New Technology in Agriculture

The syndicate is that the way this retail works is you have farmers, but then there are these retailers, or these sales wraps, i guess they call them in the industry, that service the farmers. So ag retail, the local retail store, the people that work there are called egronomists. They understand the science and the technology of farming. And so it's critical for any new technology to get adopting in farming, it has to go through retail.

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