You Are Not So Smart cover image

244 - Quit - Annie Duke

You Are Not So Smart

The Game of Katamari and Its Unique Premise

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The game Katamari, where you roll a ball and pick up objects to grow, can teach us about the problems with quitting. Just like how small friction in not quitting can lead to bigger ones, the sunk cost fallacy makes people hold onto something they wouldn't buy now, just because they've already spent money on it. But thinking about waste as a forward-looking problem can help overcome these obstacles.

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