Focus on Implementation, Packaging, Speed, and Outcomes

The speaker emphasizes the importance of focusing on implementation, packaging, speed, and outcomes in courses rather than just selling information. By creating a long-term nurture sequence that adds value over 12 weeks, the course builds trust with subscribers. The sequence includes initial attention-grabbing content, a focus on FOMO (Fear Of Missing Out), and a newsletter. This approach helps subscribers understand the 'what' and 'how' of the content, encouraging them to take action and implement what they learn.