Building a Modern B2B Media Company first 2 years

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When starting a modern B2B media company, the initial team should typically consist of an editor with domain knowledge and expertise who can also act as a player coach, a young reporter, and eventually a salesperson. Investing around 300k for the first two years is recommended, excluding the entrepreneur's salary. It is essential to have a shared services model and focus on developing content and audience size. Setting aside budgets for paid ads is crucial to grow newsletter subscriptions. Even with a modest subscriber list, a B2B media company can generate significant revenue by offering multiple products. Consider entering multiple verticals simultaneously for better growth prospects.

John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively.

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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SPONSORS: BEEHIIV

Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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Recommended Podcast: Company Breakdowns

Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,

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LINKS:

Aging Media Network: http://www.agingmedia.com

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@jryedinak (John)

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TIMESTAMPS:

(00:00) Intro

(00:52) John’s journey from Mortgage Industry to Media Mogul

(05:17) Strategies for Growth and Diversification

(10:04) Building Vertical Media from Scratch

(14:46) Sponsor: Beehiiv

(15:56) Team Composition and Investment in Building a Media Empire

(18:21) Evolution of Business Media

(29:37) Investment and Growth Strategies in the Creator Space

(34:41) Data Collection and Monetization

(42:24) Leveraging Creator Partnerships for Event Success

(46:56) Potential of Paid Communities in Niche Markets

(51:10) Podcasting Insights and the Future of Media

(54:52) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.