Invest Like the Best with Patrick O'Shaughnessy cover image

Madhavan Ramanujam - How to Price Products - [Invest Like the Best, EP.298]

Invest Like the Best with Patrick O'Shaughnessy

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How to Have That Conversation

If you go and ask a customer, what should I charge for this product? You'll get garbage back. But there's some clever ways of asking this in such a way that you get some meaningful responses. For instance, one of the easiest things that I remember a founder actually did to find out their pricing strategy is he kept doubling the price in every deal till someone laughed him out of the room. Okay, he found that there was a threshold and he hit that and then he knew that that's why he needs to stabilize. think this is the most critical and important step in the whole process.

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