The effectiveness of influencing opinions lies not in factual accuracy but in emotional engagement. The concept of the 'energy monster' is critical, where excitement and enthusiasm can overshadow the veracity of information. This method mirrors tactics used by Donald Trump, who successfully galvanizes support by presenting ideas that resonate directionally, regardless of their factual basis. The focus shifts from detailed scrutiny to the emotional response incited, highlighting the potency of high-energy messaging in shaping public perception.

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