Part 5: Cold Outreach | $100M Leads Book
The Game with Alex Hormozi
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The Importance of Providing Big, Fast Value in Cold Outreach
Strangers give you less time to prove your worth, so give away big, fast value. Offer a lead magnet or make a direct offer to blow their minds in under 30 seconds. If your lead magnet isn't working, up the ante until they can't say no. Demonstrate big value as fast as possible by giving something valuable for free. Provide the biggest, fastest value you can with your lead magnet or offer. Don't overthink your scripts, just get them out there and start testing.
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