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$1M Guide: How I’m Scaling a Content Business to 7 Figures in 2025 | 042
The Nathan Barry Show
Tailor Testimonials for Impact
To effectively engage and resonate with freelancers from diverse fields, it is crucial to customize testimonials and examples in marketing communication. Simply providing generic material may fail to connect with specific audiences; thus, segmenting the audience based on freelancer type and showcasing relevant examples enhances credibility and relatability. Much like Brennan Dunn's approach, tracking industry backgrounds in newsletters allows for targeted messaging that aligns with the specific needs and perspectives of various freelancer categories, ultimately leading to better acceptance and impact of the content.
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