How monday.com's Customer Success and Product Teams Work Closely Together
ProductLed Podcast
Active Engagement Beyond Basic Metrics
Active user engagement involves a complex set of actions rather than mere logins. Identifying and analyzing sub KPIs, such as integration usage and application variety—like using software for project management, CRM, and collaboration—reveals deeper insights into user activity. These sub metrics can guide different departments, enabling product managers to focus on specific areas like collaboration and assess improvement in submetrics that correlate with their goals. This structured approach allows for a cascading system of KPIs that align with the overarching North Star metric, effectively linking departmental efforts to enhance overall user engagement.
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