Value-Based Pricing Strategy

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There are two main pricing strategies discussed: technology forward pricing where costs and a markup are considered, and value-based pricing where the business value to the customer is the focus. Value-based pricing involves charging a percentage of the business value the service or product brings to the customer, which can result in higher prices if the customer perceives the offering as very valuable.

Welcome back to "The Ben & Marc Show," featuring a16z co-founders Marc Andreessen and Ben Horowitz. In this new episode – the first of two parts – Marc and Ben answer YOUR questions on the “State of AI” as it relates to company building.

In this one-on-one conversation, Ben and Marc discuss how small AI startups can compete with Big Tech’s massive compute and data scale advantages, unpack the reasons why data is overrated as a sellable asset, and uncover all the ways the AI boom compares to the internet boom. That and much more. Enjoy!

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