41sec snip

Beyond The Prompt - How to use AI in your company cover image

What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)

Beyond The Prompt - How to use AI in your company

NOTE

Market to the AI, Not Just the User

Innovative marketing strategies can include targeting artificial intelligences, as they increasingly influence consumer behavior. As tools for choice and recommendation, AIs can be swayed by clever manipulation through content and bio details. Understanding AI's gullibility opens avenues for marketers to appeal to these systems, positioning products more effectively in a changing landscape where consumer engagement is often mediated by technology.

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