Words Matter: Evolving Meaning with Nature

Industry standard terms can lose significance when overused or co-opted, necessitating the development of a new paradigm and vocabulary that resonate meaningfully within the built environment. This concept is not novel; it has been a societal necessity since the late 1980s and draws inspiration from nature, which has thrived independently for millennia. To ensure that initiatives remain impactful, it is essential to involve prominent ambassadors who can lend credibility and guidance to the endeavor. Each ambassador represents one of the critical categories: being a good ancestor, co-evolving with nature, and creating just spaces for people, thereby fostering a meaningful recognition of the work done in these areas. Engaging in discussions around the criteria and questions that drive these initiatives is vital for unpacking their significance and aligning them with genuine values.