What to Do in a User Interview

The goal of a great user interview is to extract information from the person that you're talking to. It is not to sell them on using your product. You need to talk about specifics around the problem area that you're trying to solve, that the user may be going through. This will give you strong and better information in which to make product a and commity changing decisions. And the third trap that we pretty much all fall into is that we talk.