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Ecommerce Playbook: Numbers, Struggles & Growth cover image

Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

Ecommerce Playbook: Numbers, Struggles & Growth

NOTE

Context Drives Ad Success

The best-performing ads consistently emerge during product launches, promotions, and major sales events like Black Friday and Cyber Monday. The pivotal factor is not just the ad's headline or hook but the heightened demand and favorable market conditions during these periods, leading to improved conversion rates while keeping CPM steady. This context allows advertisers to excel. Storytelling plays a crucial role in this; understanding and conveying why a product matters to consumers is fundamental to effective marketing. A recent example is the successful shoe launch by Born Primitive, emphasizing the importance of narrative in impactful advertising.

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