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20VC: Notion's Founder on "Founder Mode": When it Works & When it Doesn't | Why The Way Startups Fundraise & Construct Boards is Broken | Raising at a $10BN Valuation in Peak Bubble Times and How Notion Has More Money Than Ever Before with Akshay Kothari
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Test and Learn to Strategize Success
Finance plays a pivotal role in strategic decision-making at scale, transforming from mere bookkeeping into a key partner in project funding and resource allocation. As organizations grow, particularly beyond $100 million in annual recurring revenue, they can benefit from analyzing public comps and employing unit economic perspectives across all business functions. Allocating a portion of the budget—whether 10% or as much as 50%—for experimental projects can yield valuable insights, enabling companies to test new marketing channels or sales strategies. Successful initiatives that demonstrate favorable unit economics should prompt increased investment, allowing the business to capitalize on opportunities while maintaining a balance between aggressive and defensive approaches.
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