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149. Rethinks: How to Take Risks in Your Communication, Relationships, and Career
Think Fast Talk Smart: Communication Techniques
Problem Finding Versus Problem Solving
Distinguishing between problem finding and problem solving is crucial, as problem solving is becoming a commodity in various fields. In sales, for instance, customers often know the solution they require, making problem solvers less valuable. However, the true value lies in problem finding when customers are unaware of the actual issue they face. By uncovering the real problem that customers might not even realize they have, salespeople can provide unique value and meaningful solutions.
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