Labels, whether favorable or unfriendly, heavily influence public perception and political discourse. Historical examples show how terms like 'liberal' can be weaponized to create negative connotations, affecting electoral outcomes. The use of terms like 'weird,' 'communist,' 'socialist,' and 'Marxist' operates similarly, with the understanding that many voters might not have a clear definition of these labels. The undecided voters often respond not to substance but to emotions and feelings around candidates, emphasizing the need for campaigns to connect on a personal level rather than through complex ideological defenses.

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