• The acquisition of Salesforce by Slack was based on the idea of pairing Salesforce's enterprise go-to-market machine with the beloved Slack product.
  • Salesforce's go-to-market strategy and sales organization is incredibly efficient and runs at scale.
  • Slack has a successful approach to building products with a cultural DNA, brand, and hybrid SaaS model.
  • Salesforce applies the concept of incremental prototyping and refinement not only to software but also to marketing and positioning.
  • Salesforce spends a significant amount of time workshopping and iterating on the positioning and narrative for their software roadmap.
  • Salesforce's confident and customer-centric approach to marketing is a result of thorough validation and feedback every step of the way.

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