Insurance intermediaries, particularly in commercial lines, navigate complex, non-standardized risks with multiple carriers. The industry's total premiums are around 7 trillion globally, evenly split between life insurance and property and casualty (PNC) insurance, with half of the PNC segment being in commercial insurance. The revenue drivers for companies are fee and commission-based, with commissions averaging about 10% of premium value. Brokers, the largest being Marsh, Aeon, and Gallagher, play a crucial role in the industry, despite not taking on risk themselves. The industry's macro drivers are tied to exposure (property and liability value) and rate (the amount carriers charge to insure exposure), which operate on unique cycles—soft, shallow/flat, and hard markets. These insights collectively highlight the significance of insurance intermediaries in managing the complexities of commercial lines and influencing the industry's revenue dynamics.

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