Advice for Entrepreneurs with Innovative Products: Focus on Improving Customer's Life

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The true selling point of a product is the way it can make the customer's life better
Challenges can be converted into opportunities for entrepreneurs
Disruptive innovations often cause concerns about replacing humans with machines
Framing the product as making humans better can address these concerns

How do you balance saving capital versus taking advantage of current opportunities? How do investors and founders evaluate risk differently? And how do you embrace disruptive new technology without sending the message that you’re replacing humans with robots? Reid Hoffman and Bob Safian answer these questions and more, all posed in a special live Strategy Session by entrepreneurs across many industries and stages of scale. Plus Reid shares how playing games can revolutionize the way you strategize as a leader.

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