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REVENGE OF THE TIPPING POINT: Malcolm Gladwell Revisits the Science of Social Contagion
The Next Big Idea
The Magic of Critical Mass: Small Changes Spark Significant Transformation
The concept of a 'Magic Third' reveals that the presence of a specific threshold number of outsiders within a dominant group can lead to significant cultural change. This phenomenon does not happen with the introduction of a single outsider; instead, a group must reach a tipping point for perceptions and dynamics to shift. Research on corporate boards illustrates this; the introduction of one or two women does not alter the board's culture, while adding three leads to noticeable changes. This reflects a nonlinear threshold phenomenon where critical mass ignites transformation, often occurring at a third or in some cases even a quarter of the group, without needing to achieve majority status.
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