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**Sequoia Playbook #4: Be A Company Builder, Not an Investor **
Successful early-stage investment requires a commitment to company building rather than merely providing financial support. This involves assembling a team of experienced individuals who have previously built companies, whether as operators or investors, to guide decision-making and recruit effective management teams. The critical window for this type of company building occurs early in a company's lifecycle, as the foundational elements or 'DNA' are established within the first 90 days of operation. Once this DNA is set, altering it becomes exceedingly difficult, underscoring the importance of hands-on involvement during the initial phase.