Centralized Philosophy for Market Tackling and Investment Decision Making

The company has a centralized philosophy for investing in countries by categorizing them into three groups: ones being exceptionally well-invested in, seed investments for the future, and those where investments will pay off over the next five years. They rely on a deep platform investment to resolve conflicts in preferences between countries. The decision-making process involves the input of both local team leads and specific team leads. The company extensively uses Canva for all operations, marketing, and sales, with the CEO regularly filing feature requests as part of a program called Customer Zero.