**Email Lists: Use the channels that YOU OWN! **

Building your business on social media means you are on rented land where algorithms can change anytime affecting your business. Email marketing has shown to convert four times higher than social media posts, and you own your email list. With email, you can make thousands of dollars by sending a single email with an offer, solidify your relationship with your audience, and easily improve your business. It is essential to build an email list to ensure long-term success.