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Prof G Markets: Breaking Down 2024 Predictions + Audience Comments and Pushback

The Prof G Pod with Scott Galloway

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The Future of Remote Work, City Markets, and Lifestyle Arbitrage

Young people who can work remotely may not necessarily move to second and third tier cities for lower living costs. Many have already moved from expensive cities like Austin to other cities within Texas. However, there may be a slight increase in people returning to the office in the future. Cities like San Francisco have become unaffordable and are facing market declines. Cities offering lifestyle advantages like lower tax rates, such as those in Texas and Florida, may see a rise in popularity. Mexico City and Madrid are also good options for lifestyle arbitrage. Ultimately, young individuals with ambition should aim to be in a super city for the best opportunities.

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