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Revolutionizing Productivity: Feedback on Loom, Linear, and Even LaunchDarkly w/ Claire Vo
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Driving Growth and Retention through Upselling in B2B Product Development
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The golden rule in B2B product development is to drive growth and retention. Upselling plays a crucial role in this strategy by offering additional features without diminishing the core product's value. By starting with upsells or add-ons, gradually integrating them into the core product, and continually introducing new features, companies can effectively test the market's reception to different product aspects. It is challenging to directly attribute the impact of a feature within a bundle on monetization, as typically, one feature drives conversion while others act as additional value. Add-ons provide a clearer value proposition with distinct pricing, making it easier to assess their impact. Embracing a full growth model and exploring alternative monetization strategies beyond a cost-plus approach can enhance product value and market positioning. Integrating products into one ecosystem through bundling and add-ons can create synergies and drive further innovation within the product suite.
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