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Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
We Need to Cut That. Sorry.
"I believe that brand strategy fundamentally, should serve as a filter for decision making inside a company. It should direct employee behavior," he said. "It wasn't like it had an emotional or aspirational message." He added: 'The drumming gorilla from cadbury was not like it'
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