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Leverage Your Way To Success (on The Matt Gray Show) | Ep 697
The Game with Alex Hormozi
Decrease Friction and Maximize Returns in Content Creation
When starting content creation, choose a medium that comes naturally to you to decrease friction. Focus on maximizing returns by getting more out from what you already do without changing behavior. Look at your daily tasks and seek interesting content from them with the help of your team's perspective. Instead of starting a media business, integrate a media strategy into your existing routine with minimal changes. Document your activities by distilling lessons from the week into valuable artifacts. Use a method like Twitter to capture and share your thoughts and insights with minimal effort. By compressing time and sharing consistently, you can provide value to your audience by offering condensed learnings and insights at regular intervals.
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