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E29: Mike Maples on Building Successful Startups and Venture Funds
"Turpentine VC" | Venture Capital and Investing
Focus on Risks and Founders, Not Markets and Companies
In the world of seed and startup investments, the focus should be on the risks worth taking and the active verb 'take'. It is less about specific markets and more about the mental models surrounding startups. Concepts like the idea maze, earned secret, why now, flippening, sword of the shield, MacGyver gene, artistry of the composer, and builder and persuader are crucial. Startups evolve and names change, like Twitter starting as something unknown. The key factors are the quality of founders and their insights, searching for signals of good insights and founders.
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