Aligning Metrics with Business Goals

View counts focus on measuring success, while goals in digital marketing are aligned with specific actions like creating awareness, building relationships, and driving conversions. The top of the funnel aims at generating brand awareness through content marketing. Moving down to the middle of the funnel, the goal shifts to increasing engagement by establishing trust and expertise. Finally, at the bottom of the funnel, the focus is on achieving conversion goals such as click-throughs and driving sales.