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Acquire Audience through Hyper-Relevant Content
Acquisition strategy focuses on creating hyper-relevant content for a niche audience by understanding their preferences and interests. The approach involves engaging with industry executives, understanding their news consumption habits, and creating tailored content for them. Content distribution primarily on LinkedIn and Twitter with a focus on company updates, executive movements, and industry data. Prioritize one industry at a time, track key companies closely, and create content around their activities. Use surveys to understand subscribers' demographics and ensure alignment with the ideal customer profile.
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