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The Logan Bartlett Show cover image

EP 75: Wade Foster (Co-founder and CEO, Zapier) on Nearly Bootstrapping to $5B

The Logan Bartlett Show

NOTE

The Landing Page Strategy: Inspiration from Patrick McKenzie's Small Business

We borrowed the landing page strategy from Patrick McKenzie, who ran a small business selling bingo cards. By creating specific landing pages for different types of bingo cards, he was able to generate sales and make a profit. We found this approach interesting and wondered how we could apply it to a different product with more potential.

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