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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
The One Big Win
"I really kind of force people to do in a very loving way is get really focused and tight with their messaging too often," she says. "What are people supposed to do with this framework? Like, what's the actual message here?" She adds: "So I go like way to the other side."
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