
03: This party is going to end
Spotify: A Product Story
The New free tier model with Machine Learning
After a few years, just as we were getting comfortable again, a new macro wind had started to blow. It was time to roll up the sleeves and rethink everything again. The new macrowin was machine learning and ai. We realized that instead of asking the labels for our entire catalogue of forty million songs on demand, maybe we could ask for just a small part of the catalogue on demand for each user,. say 300 songs per person, rhythmically selected for that specific user. But remember the conversation with stan wher we said that restricting the size of the catalogue was also a dimension? So what if we didn't ask for the full catalogue on demand? That would have been
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